Each and every h-luv creation begins with seeds of inspiration from the sky, the stars, and the sun peeking through tall trees in the tiny redwood forest that surrounds Heidi Iverson’s studio in Northern California. Made from carefully selected natural fabrics, metallic linens, ultra-soft cottons, and Liberty of London prints, each piece stands as a reminder to celebrate the pocket-sized moments of magic you encounter every day. Drawing on a bright palette of memories—from embroidering tea towels with her grandmother to constructing fantastical installations in art schools—Heidi’s designs, made with organic and USA-sourced materials whenever possible, conjure a sweet and beautiful world of play and childlike joy for people of all ages.